Understanding consumer conversations around ads in a Web 2.0 world
Colin Campbell, Leyland F. Pitt, Michael Parent, and Pierre R. Berthon
| Year of publication: |
2011
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|---|---|
| Authors: | Campbell, Colin ; Pitt, Leyland F. ; Parent, Michael ; Berthon, Pierre R. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 1, p. 87-102
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| Subject: | Personalisierung | Personalization | Internet | Virales Marketing | Viral marketing | Werbung | Advertising | Social Web | Social web | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009158