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person:"Haase, Michaela"
~isPartOf:"Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021"
~person:"Athanasula-Reppa, Anastasia"
~person:"Bridson, Kerrie"
~subject:"Dienstleistungsmarketing"
~subject:"Services marketing"
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Dienstleistungsmarketing
Services marketing
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Service-Dominant Logic
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Service-dominant logic
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Haase, Michaela
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Daskou, Sofia
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Masouras, Andreas
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
Marketing : ZFP ; journal of research and management
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The journal of services marketing
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
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