Service-dominant logic : the road map to value co-creation in place marketing
Sofia Daskou, Andreas Masouras, and Anastasia Athanasoula Reppa
| Year of publication: |
2022
|
|---|---|
| Authors: | Daskou, Sofia ; Masouras, Andreas ; Athanasula-Reppa, Anastasia |
| Published in: |
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021. - Cham : Springer International Publishing, ISBN 978-3-031-05351-1. - 2022, p. 369-382
|
| Subject: | Tourism | M | Place branding | Place marketing | Service-Dominant Logic | Value co-creation | Tourismus | Service-dominant logic | Tourismusmarketing | Tourism marketing | Standortmarketing | Marketingtheorie | Marketing theory | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Markenführung | Brand management | Marketingmanagement | Marketing management | Dienstleistungsmarketing | Services marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-05351-1_21 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415100