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person:"Haase, Michaela"
~person:"Brown, Stephen Walter"
~subject:"Dienstleistungsmarketing"
~subject:"Innovationsmanagement"
~subject:"Services marketing"
~subject:"Theory"
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Haase, Michaela
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Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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An expanded and strategic view of discontinuous innovations : deploying a service-dominant logic
Michel, Stefan
;
Brown, Stephen Walter
;
Gallan, Andrew S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10003679873
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