Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Year of publication: |
2011
|
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Authors: | Haase, Michaela |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 33.2011, 2, p. 98-110
|
Subject: | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Ethik | Ethics | Theorie | Theory |
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