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person:"Haase, Michaela"
~person:"Freiling, Jörg"
~person:"Peters, Linda D."
~source:"econis"
~subject:"Theorie"
~type:"article"
~type_genre:"Article in journal"
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Theorie
Service-Dominant Logic
7
Service-dominant logic
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Theory
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2
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2
Customer integration
2
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2
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Haase, Michaela
Freiling, Jörg
Peters, Linda D.
Brodie, Roderick J.
2
Frow, Pennie
2
Löbler, Helge
2
Vargo, Stephen L.
2
Abid, Aman
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Kannan, P. K.
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Karpen, Ingo O.
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Kleinaltenkamp, Michael
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Kowalkowski, Christian
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Kuusela, Hannu
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Laud, Gaurangi
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Li, Mengcheng
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International small business journal : researching entrepreneurship
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Review of marketing research
1
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ECONIS (ZBW)
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Exploring constrained rates of adoption of total cost of ownership models : a service-dominant logic analysis
Freiling, Jörg
;
Dressel, Kathrin
- In:
International small business journal : researching …
33
(
2015
)
7
,
pp. 774-793
Persistent link: https://www.econbiz.de/10011384199
Saved in:
2
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
3
The role of the knowledgeable customer in business network learning, value creation, and innovation
Peters, Linda D.
-
2012
Persistent link: https://www.econbiz.de/10009572482
Saved in:
4
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
Saved in:
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