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person:"Haase, Michaela"
~person:"Freiling, Jörg"
~person:"Vargo, Stephen L."
~source:"econis"
~subject:"Theorie"
~type:"article"
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Theorie
Service-Dominant Logic
49
Service-dominant logic
49
Marketing theory
26
Marketingtheorie
26
Betriebliche Wertschöpfung
17
Value creation
17
Beziehungsmarketing
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service-dominant logic
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Haase, Michaela
Freiling, Jörg
Vargo, Stephen L.
Akaka, Melissa Archpru
2
Brodie, Roderick J.
2
Edvardsson, Bo
2
Frow, Pennie
2
Lusch, Robert F.
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Gurău, Călin
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Handbook of service science ; [Vol. 1]
1
International small business journal : researching entrepreneurship
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Review of marketing research
1
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ECONIS (ZBW)
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1
Exploring constrained rates of adoption of total cost of ownership models : a service-dominant logic analysis
Freiling, Jörg
;
Dressel, Kathrin
- In:
International small business journal : researching …
33
(
2015
)
7
,
pp. 774-793
Persistent link: https://www.econbiz.de/10011384199
Saved in:
2
An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572488
Saved in:
3
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
Saved in:
4
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
5
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
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