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person:"Haase, Michaela"
~person:"Freiling, Jörg"
~source:"econis"
~subject:"Theorie"
~type:"article"
~type_genre:"Article in journal"
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Haase, Michaela
Freiling, Jörg
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International small business journal : researching entrepreneurship
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Exploring constrained rates of adoption of total cost of ownership models : a service-dominant logic analysis
Freiling, Jörg
;
Dressel, Kathrin
- In:
International small business journal : researching …
33
(
2015
)
7
,
pp. 774-793
Persistent link: https://www.econbiz.de/10011384199
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2
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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