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person:"Heavin, Ciara"
~person:"Beckett, Ronald C."
~person:"Khan, Hina"
~subject:"Marketingmanagement"
~subject:"Umweltmanagement"
~type_genre:"Case study"
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Heavin, Ciara
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Entrepreneurship marketing : principles and practice of SME marketing
1
Small enterprise research : SER ; the Journal of SEAANZ
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Understanding organizations in complex, emergent and uncertain environments
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ECONIS (ZBW)
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SME adoption of environmental management practices : four exploratory case studies
Beckett, Ronald C.
- In:
Understanding organizations in complex, emergent and …
,
(pp. 84-105)
.
2012
Persistent link: https://www.econbiz.de/10009560669
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2
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
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Marketing capabilities under a collective brand : three longitudinal case studies of Australian SME experience
Beckett, Ronald C.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
16
(
2008
)
2
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pp. 21-31
Persistent link: https://www.econbiz.de/10003912202
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