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person:"Heidemann, Julia"
~language:"deu"
~person:"Wiesel, Thorsten"
~subject:"Key-Account-Management"
~subject:"Relationship marketing"
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Controlling & management review : Zeitschrift für Controlling & Management
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ECONIS (ZBW)
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Wertorientierte Gestaltung von Kundenbeziehungen
Heidemann, Julia
-
2009
Persistent link: https://www.econbiz.de/10008749430
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2
Die Ermittlung des Kundenpotenzials im Controlling
Klier, Mathias
;
Heidemann, Julia
;
Günther, Benno
- In:
Controlling & management review : Zeitschrift für …
54
(
2010
)
1
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003934234
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