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person:"Heidemann, Julia"
~person:"Neslin, Scott A."
~subject:"Key-Account-Management"
~subject:"Relationship marketing"
~type_genre:"Book section"
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Beiträge zum wertorientierten Kundenbeziehungsmanagement
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Handbook of research on customer equity in marketing
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Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
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Valuation of online social networks : an economic model and its application using the case of xing.com
Gneiser, Martin Sebastian
;
Heidemann, Julia
;
Klier, Mathias
- In:
Beiträge zum wertorientierten Kundenbeziehungsmanagement
,
(pp. 39-57)
.
2010
Persistent link: https://www.econbiz.de/10008938933
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