//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Helm, Sabrina"
~person:"Heinonen, Kristina"
~person:"Homburg, Christian"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Relationship marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
49
Relationship marketing
49
Consumer behaviour
14
Konsumentenverhalten
14
Deutschland
9
Germany
9
Theorie
9
Theory
9
Customer value
8
Kundenwert
8
Lieferantenmanagement
7
Supplier relationship management
7
Dienstleistungsqualität
6
Service quality
6
Betriebliche Wertschöpfung
5
Marketing management
5
Marketingmanagement
5
Salespeople
5
Value creation
5
Verkaufspersonal
5
Customer satisfaction
4
Customer-dominant logic
4
Erfolgsfaktor
4
Kundenzufriedenheit
4
Success factor
4
Arbeitszufriedenheit
3
B-to-B-Marketing
3
Business-to-business marketing
3
Dienstleistungsmanagement
3
Job satisfaction
3
Service management
3
Social Web
3
Social web
3
Bank marketing
2
Bankmarketing
2
Brand management
2
Customer ecosystem
2
Customer experience
2
Customer integration
2
Dienstleistungsmarketing
2
more ...
less ...
Online availability
All
Undetermined
17
Free
3
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
49
Aufsatz im Buch
39
Book section
39
Graue Literatur
24
Non-commercial literature
24
Collection of articles of several authors
20
Sammelwerk
20
Arbeitspapier
19
Aufsatzsammlung
19
Working Paper
19
Handbook
14
Handbuch
14
Case study
7
Fallstudie
7
Hochschulschrift
6
Thesis
5
Bibliografie enthalten
2
Bibliography included
2
more ...
less ...
Language
All
English
34
German
15
Author
All
Helm, Sabrina
Heinonen, Kristina
Homburg, Christian
Han, Heesup
52
Kumar, V.
48
Hollebeek, Linda D.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Bruhn, Manfred
27
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Grewal, Dhruv
25
Agnihotri, Raj
24
Bang, Nguyen
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Klaus, Philipp
23
Vrontis, Demetris
23
Huber, Frank
22
Ruyter, Ko de
22
Thaichon, Park
22
Evanschitzky, Heiner
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Kim, Wansoo
18
Neslin, Scott A.
18
Rahman, Zillur
18
Ahn, Jiseon
17
more ...
less ...
Published in...
All
Journal of marketing
7
Journal of the Academy of Marketing Science
6
Die Betriebswirtschaft : DBW
5
Marketing : ZFP ; journal of research and management
5
The journal of services marketing
3
Journal of business economics : JBE
2
Journal of service management
2
The international journal of bank marketing : IJBM
2
Annals of public and cooperative economics
1
Business horizons
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
2
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
3
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
4
Quantifying the influence of customer experience on consumer share-of-category
Klaus, Philipp
;
Kuppelwieser, Volker
;
Heinonen, Kristina
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303364
Saved in:
5
Tolerating and managing failure: an organizational perspective on customer reacquisition management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
6
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
7
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
8
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
9
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
10
Customer engagement in a Big Data world
Kunz, Werner
;
Aksoy, Lerzan
;
Bart, Yakov
;
Heinonen, Kristina
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10011654662
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->