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person:"Helmig, Bernd"
~person:"Ekinci, Yuksel"
~person:"Huang, Chao-Chin"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Beziehungsmanagement"
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Brand
Dienstleistungsmarketing
Beziehungsmarketing
21
Relationship marketing
21
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
12
Markenführung
12
Brand image
11
Markenimage
11
Markenartikel
9
Brand loyalty
6
Markentreue
6
Einzelhandel
5
Retail trade
5
Customer satisfaction
4
Hospital
4
Kundenzufriedenheit
4
brand loyalty
4
Dienstleistungsqualität
3
Krankenhaus
3
Service quality
3
Structural equation model
3
Strukturgleichungsmodell
3
Brand relationship quality (BRQ)
2
Deutschland
2
Germany
2
Nonprofit marketing
2
Nonprofit-Marketing
2
Partial least squares
2
Partial least squares (PLS)
2
Partielle kleinste Quadrate
2
Personality psychology
2
Persönlichkeitspsychologie
2
Quality management
2
Qualitätsmanagement
2
Relational bonds
2
brand equity
2
Actor engagement
1
Advertising effects
1
Aging brand
1
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Article
10
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Article in journal
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10
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3
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3
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2
Graue Literatur
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English
9
German
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Helmig, Bernd
Ekinci, Yuksel
Huang, Chao-Chin
Fetscherin, Marc
12
Loureiro, Sandra Maria Correia
10
Japutra, Arnold
8
Guzman, Francisco
7
Johnson, Lester W.
7
Khan, Imran
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Dawes, John
6
Han, Heesup
6
Kaufmann, Hans Rüdiger
6
King, Ceridwyn
6
Kumar, Vikas
6
Leckie, Civilai
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Fatma, Mobin
5
Grönroos, Christian
5
Lusch, Robert F.
5
Rahman, Zillur
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Brandão, Amélia Maria Pinto da Cunha
4
Chrysochou, Polymeros
4
Gonçalves Filho, Cid
4
Huang, Ming-Hui
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Krystallis, Athanasios
4
Nobre, Helena
4
Phau, Ian
4
Rita, Paulo
4
Roy, Sanjit
4
Rubio Benito, Natalia
4
Salo, Jari
4
Sarkar, Juhi Gahlot
4
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Australian journal of management
1
Corporate reputation review
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of market research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Psychology & marketing
1
The marketing review
1
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
3
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
4
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
5
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
6
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
7
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
8
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
9
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
10
Indirekte Kundenbeziehungen im Dienstleistungsbereich - dargestellt am Beispiel von Patienteneltern-Krankenhausbeziehungen
Helmig, Bernd
- In:
Die Unternehmung : Swiss journal of business research …
57
(
2003
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10001737796
Saved in:
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