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person:"Helmig, Bernd"
~person:"Ekinci, Yuksel"
~person:"King, Ceridwyn"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Beziehungsmanagement"
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Brand
Dienstleistungsmarketing
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Markenartikel
10
Customer satisfaction
8
Kundenzufriedenheit
8
Brand loyalty
6
Dienstleistungsqualität
6
Service quality
6
Markentreue
5
brand loyalty
5
Einzelhandel
4
Retail trade
4
Hospital
3
Hotel industry
3
Hotellerie
3
Krankenhaus
3
Lieferantenmanagement
3
Supplier relationship management
3
Airline
2
Beschwerdemanagement
2
Brand commitment
2
Complaint management
2
Customer integration
2
Deutschland
2
Employee retention
2
Gastgewerbe
2
Germany
2
Hospitality industry
2
Kundenintegration
2
Mitarbeiterbindung
2
Nonprofit marketing
2
Nonprofit-Marketing
2
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1
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Article
12
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Article in journal
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12
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
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Aufsatzsammlung
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English
11
German
1
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Helmig, Bernd
Ekinci, Yuksel
King, Ceridwyn
Fetscherin, Marc
12
Loureiro, Sandra Maria Correia
10
Japutra, Arnold
8
Guzman, Francisco
7
Khan, Imran
7
Augusto, Mário Gomes
6
Dawes, John
6
Han, Heesup
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Kumar, Vikas
6
Sarkar, Abhigyan
6
Veloutsou, Cleopatra
6
Back, Ki-Joon
5
Fatma, Mobin
5
Grönroos, Christian
5
Leckie, Civilai
5
Lusch, Robert F.
5
Rahman, Zillur
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Chrysochou, Polymeros
4
Gonçalves Filho, Cid
4
Huang, Chao-Chin
4
Huang, Ming-Hui
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Krystallis, Athanasios
4
Nobre, Helena
4
Phau, Ian
4
Rita, Paulo
4
Roy, Sanjit
4
Rubio Benito, Natalia
4
Sarkar, Juhi Gahlot
4
Shuv-Ami, Avichai
4
Torres, Ivonne M.
4
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of market research
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
12
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12
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
4
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
5
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
6
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
7
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
8
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
9
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
10
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
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