The missing link in building customer brand identification : the role of brand attractiveness
Year of publication: |
April 2017
|
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Authors: | So, Kevin Kam Fung ; King, Ceridwyn ; Hudson, Simon ; Meng, Fang |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 59.2017, p. 640-651
|
Subject: | Customer brand identification | Brand identity | Brand attractiveness | Brand prestige | Brand distinctiveness | Brand social benefits | Brand management | Airline | Markenführung | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
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