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person:"Helmig, Bernd"
~person:"Grönroos, Christian"
~person:"Huang, Chao-Chin"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
~subject:"Hospital"
~type_genre:"Lehrbuch"
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Service management and marketing : managing the service profit logic
Grönroos, Christian
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2015
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Fourth edition
Persistent link: https://www.econbiz.de/10013546911
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Service management and marketing : customer management in service competition
Grönroos, Christian
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2006
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3. ed.
Persistent link: https://www.econbiz.de/10003365020
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