Service management and marketing : customer management in service competition
Christian Grönroos
| Year of publication: |
2006 ; 3. ed.
|
|---|---|
| Authors: | Grönroos, Christian |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Dienstleistungsmanagement | Service management | Dienstleistungsmarketing | Services marketing | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Management | Dienstleistungsbetrieb | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 483 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 2000 |
| ISBN: | 0-470-02862-9 ; 978-0-470-02862-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003365020