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person:"Helmig, Bernd"
~person:"Guzman, Francisco"
~person:"Huang, Chao-Chin"
~person:"Nobre, Helena"
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Beziehungsmanagement"
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Brand
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
18
Markenführung
18
Brand image
15
Markenartikel
15
Markenimage
15
Brand loyalty
7
Markentreue
7
Customer integration
5
Kundenintegration
5
Brand experience
4
Hospital
4
Social Web
4
Social web
4
Brand love
3
Einzelhandel
3
Internet marketing
3
Krankenhaus
3
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3
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3
Structural equation model
3
Strukturgleichungsmodell
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Betriebliche Wertschöpfung
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2
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Brand relationship quality (BRQ)
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Branding
2
Consumer brand equity
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Deutschland
2
Dienstleistungsqualität
2
Emotion
2
Gamification
2
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Aufsatz in Zeitschrift
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15
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15
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Helmig, Bernd
Guzman, Francisco
Huang, Chao-Chin
Nobre, Helena
Fetscherin, Marc
12
Loureiro, Sandra Maria Correia
10
Japutra, Arnold
8
Khan, Imran
7
Augusto, Mário Gomes
6
Dawes, John
6
Han, Heesup
6
Kaufmann, Hans Rüdiger
6
Kumar, Vikas
6
Sarkar, Abhigyan
6
Veloutsou, Cleopatra
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Johnson, Lester W.
5
King, Ceridwyn
5
Leckie, Civilai
5
Rahman, Zillur
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Chrysochou, Polymeros
4
Gonçalves Filho, Cid
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Krystallis, Athanasios
4
Rita, Paulo
4
Rubio Benito, Natalia
4
Sarkar, Juhi Gahlot
4
Shuv-Ami, Avichai
4
Torres, Ivonne M.
4
Torres, Pedro M.
4
Zarantonello, Lia
4
Zúñiga, Miguel Ángel
4
Andreini, Daniela
3
Bilgihan, Anil
3
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The journal of product & brand management
5
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Australian journal of management
1
Corporate reputation review
1
European management review : EMR
1
Journal for global business advancement : JGBA
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
15
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1
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15
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1
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
2
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
3
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
4
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
5
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
6
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
7
NewLux Brand Relationship scale : capturing the scope of mass-consumed luxury brand relationships
Nobre, Helena
;
Simões, Cláudia
- In:
Journal of business research : JBR
102
(
2019
),
pp. 328-338
Persistent link: https://www.econbiz.de/10012104021
Saved in:
8
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
9
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
10
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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