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person:"Helmig, Bernd"
~person:"Huang, Chao-Chin"
~person:"Rahman, Zillur"
~person:"Sarkar, Abhigyan"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
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Search: subject_exact:"Beziehungsmanagement"
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Brand
Dienstleistungsmarketing
Beziehungsmarketing
58
Relationship marketing
58
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
26
Markenführung
26
Brand image
18
Markenimage
18
Markenartikel
16
Brand loyalty
13
Dienstleistungsqualität
13
Hospital
13
Service quality
13
Krankenhaus
12
Markentreue
12
Customer satisfaction
11
Kundenzufriedenheit
11
Customer integration
9
Kundenintegration
9
Deutschland
8
Germany
8
Internet marketing
8
Online-Marketing
8
Bibliometrics
6
Bibliometrie
6
Qualitätsmanagement
6
Social Web
6
Social web
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Einzelhandel
5
Emotion
5
India
5
Indien
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Retail trade
5
Confidence
4
Customer engagement
4
Gender
4
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19
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16
Aufsatz in Zeitschrift
16
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3
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3
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2
Graue Literatur
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2
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Language
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English
15
German
6
Author
All
Helmig, Bernd
Huang, Chao-Chin
Rahman, Zillur
Sarkar, Abhigyan
Fetscherin, Marc
13
Bruhn, Manfred
12
Fournier, Susan
10
Grönroos, Christian
10
Huber, Frank
10
Loureiro, Sandra Maria Correia
10
Guzman, Francisco
8
Japutra, Arnold
8
Dawes, John
7
Khan, Imran
7
King, Ceridwyn
7
Thomson, Matthew
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Han, Heesup
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
Kumar, Vikas
6
Lusch, Robert F.
6
Stauss, Bernd
6
Back, Ki-Joon
5
Bitner, Mary Jo
5
Eichen, Falko
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Leckie, Civilai
5
Mittal, Vikas
5
Sohail, M. Sadiq
5
Vargo, Stephen L.
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
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European journal of marketing
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Corporate reputation review
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of retail and distribution management
1
Journal of marketing for higher education
1
Management decision : MD
1
Management im Gesundheitswesen
1
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The marketing review
1
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
1
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ECONIS (ZBW)
21
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10
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21
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
7
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
8
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
9
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
10
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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