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person:"Helmig, Bernd"
~person:"Kleinaltenkamp, Michael"
~person:"Murphy, Brian B."
~person:"Piller, Frank T."
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
24
Relationship marketing
24
Lieferantenmanagement
8
Supplier relationship management
8
Mass production
7
Massenproduktion
7
Stakeholder
7
Theorie
7
Theory
7
Deutschland
6
Germany
6
Customer integration
4
E-commerce
4
Electronic Commerce
4
Hospital
4
Krankenhaus
4
Kundenintegration
4
Consumer behaviour
3
Konsumentenverhalten
3
Market research
3
Marktforschung
3
China
2
Customization
2
Dienstleistung
2
Erfolgsfaktor
2
Estimation
2
Individualism
2
Individualismus
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Marketing management
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Marketingmanagement
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Massenfertigung
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Qualitätsmanagement
2
Schätzung
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Success factor
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Welt
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World
2
00.09.1995
1
2005
1
Ambulante Behandlung
1
Australia
1
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Book / Working Paper
24
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Conference proceedings
Non-commercial literature
Aufsatz im Buch
30
Book section
30
Graue Literatur
22
Arbeitspapier
21
Working Paper
21
Article in journal
19
Aufsatz in Zeitschrift
19
Hochschulschrift
7
Collection of articles of several authors
6
Sammelwerk
6
Konferenzschrift
5
Thesis
5
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3
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Language
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German
13
English
11
Author
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Helmig, Bernd
Kleinaltenkamp, Michael
Murphy, Brian B.
Piller, Frank T.
Van den Poel, Dirk
25
Homburg, Christian
21
Bauer, Hans H.
16
Huber, Frank
12
Wiedmann, Klaus-Peter
12
Weerth, Carsten
9
Meffert, Heribert
8
Spiller, Achim
7
Vollhardt, Kai
7
Bayón, Tomás
6
Hammerschmidt, Maik
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Young, Andrew T.
6
Elhauge, Einer
5
Fürst, Andreas
5
Kilper, Heiderose
5
Krafft, Manfred
5
Maguiness, Paul
5
Neslin, Scott A.
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Sudhir, K.
5
Wangenheim, Florian von
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
4
Bendel, Klaus
4
Corsten, Hans
4
Enke, Margit
4
Helm, Roland
4
Hennigs, Nadine
4
Hilbert, Andreas
4
Hoyer, Wayne D.
4
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Institution
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Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Julius-Maximilians-Universität Würzburg / Lehrstuhl für Betriebswirtschaftslehre und Industriebetriebslehre
1
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
8
Working paper / Department of Commerce, College of Business, Massey University
7
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
2
Arbeitspapier des Lehrstuhls für Industriebetriebswirtschaftslehre
1
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ECONIS (ZBW)
24
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1
Deviant behavior in customer ideation contests : essays on co-creation with consumers
Holz, Alexandra
-
2019
Persistent link: https://www.econbiz.de/10012250200
Saved in:
2
An evaluation of stakeholder relationship marketing in India
Murphy, Brian B.
;
Ranka, Manish
-
2006
Persistent link: https://www.econbiz.de/10003582803
Saved in:
3
Updating a Stakeholderism framework for measuring relationship marketing
Murphy, Brian B.
;
Pescott, Chris
;
Maguiness, Paul
-
2005
Persistent link: https://www.econbiz.de/10003142513
Saved in:
4
Augmenting strategic marketing planning with a Stakeholder perspective
Murphy, Brian B.
;
Ling Ling Zhang
;
Sima, Herbert
; …
-
2005
Persistent link: https://www.econbiz.de/10003142612
Saved in:
5
An Evaluation of stakeholder relationship marketing in China
Murphy, Brian B.
;
Wang, Rongmei
-
2005
Persistent link: https://www.econbiz.de/10003048360
Saved in:
6
Von der Marktforschung zur Kundenintegration im Krankenhausmanagement
Helmig, Bernd
-
2004
Persistent link: https://www.econbiz.de/10002062240
Saved in:
7
Stakeholder perceptions presage holistic stakeholder relationship marketing performance
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002084507
Saved in:
8
Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
9
Augmenting relationship marketing with a stakeholder and triple bottom line orientation in a stakeholder business model to enhance business profitability
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2003
Persistent link: https://www.econbiz.de/10001911939
Saved in:
10
The customer centric enterprise : advances in mass customization and personalization
Tseng, Mitchell M.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001748037
Saved in:
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