An Evaluation of stakeholder relationship marketing in China
Brian Murphy and Rongmei Wang
| Year of publication: |
2005
|
|---|---|
| Authors: | Murphy, Brian B. ; Wang, Rongmei |
| Publisher: |
Auckland |
| Subject: | Stakeholder | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | China |
| Extent: | 12 S |
|---|---|
| Series: | Working paper / Department of Commerce, College of Business, Massey University. - Auckland, ISSN 1174-5320, ZDB-ID 2133076-1. - Vol. 05,06 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 11 - 12 Internetausg.: http://commerce.massey.ac.nz/research_outputs%5C2005/2005006.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003048360