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person:"Helmig, Bernd"
~person:"Kleinaltenkamp, Michael"
~person:"Piller, Frank T."
~person:"Schumann, Jan Hendrik"
~subject:"B-to-B-Marketing"
~subject:"Electronic Commerce"
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Search: subject_exact:"Beziehungsmanagement"
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B-to-B-Marketing
Electronic Commerce
Beziehungsmarketing
109
Relationship marketing
109
Theorie
31
Theory
31
Consumer behaviour
26
Konsumentenverhalten
26
Deutschland
23
Germany
23
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21
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21
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20
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18
Mass Customization
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14
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14
Marketingmanagement
14
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13
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Value creation
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Hospital
11
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Innovationsmanagement
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Kundenzufriedenheit
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Beziehungsmanagement
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8
Individualismus
8
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7
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7
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7
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German
16
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Helmig, Bernd
Kleinaltenkamp, Michael
Piller, Frank T.
Schumann, Jan Hendrik
Svensson, Göran
12
Wirtz, Bernd W.
10
Kowalkowski, Christian
8
Krafft, Manfred
7
Leimstoll, Uwe
7
Stormer, Henrik
7
Terho, Harri
7
Chaffey, Dave
6
Hudetz, Kai
6
Keränen, Joona
6
La Rocca, Antonella
6
Mpinganjira, Mercy
6
Naudé, Peter
6
Ruyter, Ko de
6
Thaichon, Park
6
Theobald, Elke
6
Andersen, Poul Houman
5
Bauer, Hans H.
5
Casidy, Riza
5
Eggert, Andreas
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Khosrowpour, Mehdi
5
Kumar, V.
5
Lihotzky, Nikolai
5
Meier, Andreas
5
Muther, Andreas
5
Ratten, Vanessa
5
Salo, Jari
5
Schmitz, Christian
5
Schwepker, Charles H. <Jr.>
5
Smith, Alan D.
5
Straker, Karla
5
Ulaga, Wolfgang
5
Wiedmann, Klaus-Peter
5
Wrigley, Cara
5
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Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
4
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Business relationship management and marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Electronic Services
1
Gabler-Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of retailing
1
Journal of service research
1
Journal of strategic marketing
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Springer eBook Collection / Business and Economics
1
Springer texts in business and economics
1
Technischer Vertrieb
1
Volume 21, Issue 2
1
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ECONIS (ZBW)
30
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1
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
2
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
3
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
4
Three essays on success factors of digital and non-digital services
Hüttel, Björn Armin
-
2017
Persistent link: https://www.econbiz.de/10011809790
Saved in:
5
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
6
Customer capabilities for solution offerings in business markets
Elgeti, Laura
;
Danatzis, Ilias
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 44-59
Persistent link: https://www.econbiz.de/10012321913
Saved in:
7
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
8
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
9
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
10
Business relationship management and marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010419775
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