Customer capabilities for solution offerings in business markets
Year of publication: |
2020
|
---|---|
Authors: | Elgeti, Laura ; Danatzis, Ilias ; Kleinaltenkamp, Michael |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 44-59
|
Subject: | Customer capabilities | Solution business | Solution offerings | Capability taxonomy | Repertory grid method | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy |
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