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person:"Herrmann, Andreas"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung"
~isPartOf:"Lehrbuch"
~person:"Belz, Christian"
~person:"Busch, Rainer"
~person:"Emrich, Christin"
~person:"Fantapié Altobelli, Claudia"
~person:"McDonald, Malcolm"
~person:"Melewar, T. C."
~type_genre:"Article in journal"
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Search: subject_exact:"Marketing management"
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Marketing management
3
Marketingmanagement
3
Brand image
2
Brand management
2
Markenführung
2
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2
Beziehungsmarketing
1
Brand
1
Brand elements
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Brand identity
1
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Communications
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Confidence
1
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Firmenimage
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1
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Marketing
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Personality psychology
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Herrmann, Andreas
Belz, Christian
Busch, Rainer
Emrich, Christin
Fantapié Altobelli, Claudia
McDonald, Malcolm
Melewar, T. C.
Balmer, John M. T.
5
Gilmore, Audrey
3
Kitchen, Philip J.
3
O'Cass, Aron
3
Currim, Imran S.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Grinstein, Amir
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Lee, Wai Jin
2
Liu, Gordon
2
Ormrod, Robert P.
2
Reid, David McHardy
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Sok, Phyra
2
Tikkanen, Henrikki
2
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1
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1
Agnihotri, Raj
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Barksdale, Hiram C.
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1
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1
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1
Bhattacharya, C. B.
1
Blankson, Charles
1
Bodur, Muzaffer
1
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1
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1
Bruhn, Manfred
1
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1
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1
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Building corporate identity, image and reputation in the digital era
European journal of marketing : EJM
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Lehrbuch
Journal of business economics : JBE
3
The marketing review
3
International studies of management and organization
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Qualitative market research : an international journal
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology marketing : IJTMkt
1
International management and strategy
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Swiss journal of economics and statistics
1
The journal of business & industrial marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
3
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1
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
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