Integrating identity, strategy and communications for trust, loyalty and commitment
Year of publication: |
2017
|
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Authors: | Melewar, T. C. ; Foroudi, Pantea ; Gupta, Suraksha ; Kitchen, Philip J. ; Foroudi, Mohammad Mahdi |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 3, p. 572-604
|
Subject: | Communications | Commitment | Loyalty | Strategy | Identity | Trust | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Persönlichkeitspsychologie | Personality psychology | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management |
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