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person:"Herrmann, Andreas"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Lehrbuch"
~person:"Abuelmaatti, Aisha"
~person:"Belz, Christian"
~person:"Emrich, Christin"
~person:"Fantapié Altobelli, Claudia"
~person:"McDonald, Malcolm"
~person:"Melewar, T. C."
~subject:"Markenimage"
~type_genre:"Fallstudie"
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Building corporate identity, image and reputation in the digital era
Harvard business review : HBR
Lehrbuch
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Brand knowledge, brand community and brand engagement
Gupta, Suraksha
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Cao, Dongmei
;
Abuelmaatti, Aisha
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Building corporate identity, image and reputation in …
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(pp. 444-466)
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2022
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