Brand knowledge, brand community and brand engagement
Year of publication: |
2022
|
---|---|
Authors: | Gupta, Suraksha ; Cao, Dongmei ; Abuelmaatti, Aisha |
Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 444-466
|
Subject: | Kraftfahrzeug | Motor vehicle | Marketingmanagement | Marketing management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia |
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