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person:"Herrmann, Andreas"
~isPartOf:"Gabler-Lehrbuch"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Feng, Hui"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Palmatier, Robert W."
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Market research"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"United States"
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Beziehungsmarketing
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Kundenbindung
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Theory
United States
Marketing management
8
Marketingmanagement
8
Marktforschung
3
Theorie
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2
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Diller, Hermann
Feng, Hui
Frömbling, Simone
McDonald, Malcolm
Opresnik, Marc Oliver
Palmatier, Robert W.
Sander, Matthias
Kumar, V.
4
Calantone, Roger J.
2
Chari, Simos
2
Homburg, Christian
2
Morgan, Neil A.
2
Whitler, Kimberly A.
2
Arnold, Mark J.
1
Ballings, Michel
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
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1
Bush, Victoria D.
1
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1
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1
Chintagunta, Pradeep K.
1
Clark, Terry D.
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1
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1
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1
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1
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1
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1
Dögl, Rudolf
1
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Fang, Eric
1
Greene, Mallik
1
Grewal, Dhruv
1
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1
Gupta, Shaphali
1
Hanson, Sara
1
Harmeling, Colleen M.
1
Harrigan, Paul
1
He, Yi
1
Hillebrand, Bas
1
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Gabler-Lehrbuch
Journal of the Academy of Marketing Science
Journal of business economics : JBE
3
Journal of international marketing
3
wi - Wirtschaft
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Lehrbuch
2
Marketing : ZFP ; journal of research and management
2
Schriften zu Marketing und Management
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Cranfield management series
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Fachbuch für Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : metaphors and metamorphosis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
1
The Prentice Hall series in marketing
1
The marketing book
1
Thexis / Fachbericht für Marketing
1
UTB / Wirtschaftswissenschaften
1
Unternehmen im Wandel - Change Management : mit 11 Tabellen
1
Wirtschaftswissenschaftliche Beiträge
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Planung : ZP
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ECONIS (ZBW)
5
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1
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
Advancing marketing strategy research
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 983-986
Persistent link: https://www.econbiz.de/10011951609
Saved in:
4
Resource-based theory in marketing
Kozlenkova, Irina V.
;
Samaha, Stephen A.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010256738
Saved in:
5
Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
Saved in:
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