Advancing marketing strategy research
Year of publication: |
November 2018
|
---|---|
Authors: | Palmatier, Robert W. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 6, p. 983-986
|
Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research |
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