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person:"Herrmann, Andreas"
~isPartOf:"Gabler-Lehrbuch"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Palmatier, Robert W."
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Online retailing"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"United States"
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Beziehungsmarketing
Brand management
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Kundenbindung
Markenführung
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Online retailing
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Theory
United States
Marketing management
5
Marketingmanagement
5
Market research
2
Marktforschung
2
Theorie
2
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1
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1
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Marketing communication
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Online influencer marketing
1
Online influencers
1
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Opresnik, Marc Oliver
Palmatier, Robert W.
Sander, Matthias
Kumar, V.
3
Calantone, Roger J.
2
Homburg, Christian
2
Petersen, J. Andrew
2
Adjei, Mavis T.
1
Arnold, Mark J.
1
Ballings, Michel
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Busch, Rainer
1
Bush, Victoria D.
1
Carlson, Brad D.
1
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1
Chatterjee, Sharmila C.
1
Cronin, J. J.
1
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1
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1
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1
Di Benedetto, C. Anthony
1
Dögl, Rudolf
1
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1
Eisingerich, Andreas B
1
Fang, Eric
1
Feng, Hui
1
Greene, Mallik
1
Grewal, Dhruv
1
Grohmann, Bianca
1
Gu, Flora Fang
1
Hanson, Sara
1
Harmeling, Colleen M.
1
Harrigan, Paul
1
He, Yi
1
Hillebrand, Bas
1
Houston, Mark B.
1
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1
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Gabler-Lehrbuch
Journal of the Academy of Marketing Science
Journal of international marketing
3
wi - Wirtschaft
3
Journal of business economics : JBE
2
Lehrbuch
2
Marketing : ZFP ; journal of research and management
2
Schriften zu Marketing und Management
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Cranfield management series
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Fachbuch für Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : metaphors and metamorphosis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
1
The Prentice Hall series in marketing
1
The marketing book
1
Thexis / Fachbericht für Marketing
1
UTB / Wirtschaftswissenschaften
1
Unternehmen im Wandel - Change Management : mit 11 Tabellen
1
Wirtschaftswissenschaftliche Beiträge
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
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1
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
2
Resource-based theory in marketing
Kozlenkova, Irina V.
;
Samaha, Stephen A.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010256738
Saved in:
3
Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
Saved in:
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