Online influencer marketing
Fine F. Leung, Flora F. Gu, Robert W. Palmatier
| Year of publication: |
2022
|
|---|---|
| Authors: | Leung, Fine F. ; Gu, Flora Fang ; Palmatier, Robert W. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 2, p. 226-251
|
| Subject: | Online influencer marketing | Online influencers | Social capital theory | Marketing communication | Online-Marketing | Internet marketing | Influencer | Marketingmanagement | Marketing management | Sozialkapital | Social capital | Social Web | Social web | Marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00829-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819752