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person:"Herrmann, Andreas"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives"
~person:"Haedrich, Günther"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Peter, Jerome Paul"
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Marketing : ZFP ; journal of research and management
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
McGraw-Hill/Irwin series in marketing
6
Palgrave Studies of Marketing in Emerging Economies
5
Springer eBook Collection
5
Journal of business economics : JBE
3
Palgrave studies of marketing in emerging economies
3
Die Betriebswirtschaft : DBW
2
Lehrbuch
2
Marketing-Management
2
Advances in business marketing : a research annual
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Digital transformation in business and society : theory and cases
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Gabler-Lehrbuch
1
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1
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1
International journal of contemporary hospitality management
1
International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
1
International journal of financial services management : IJFSM
1
International journal of public sector management : IJPSM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of African business
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing Management
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
McGraw-Hill Irwin series in marketing
1
McGraw-Hill higher education
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Neue betriebswirtschaftliche Forschung : Nbf
1
Palgrave pivot
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
UTB für Wissenschaft / Uni-Taschenbücher
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Zeitschrift für Planung : ZP
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ECONIS (ZBW)
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Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
Saved in:
2
Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
Einwiller, Sabine
;
Herrmann, Andreas
;
Ingenhoff, Diana
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10002571178
Saved in:
3
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
Saved in:
4
Zum Verhältnis von Marketing und Public Relations
Haedrich, Günther
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
1
,
pp. 25-31
Persistent link: https://www.econbiz.de/10001023909
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