Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
von Sabine Einwiller, Andreas Herrmann und Diana Ingenhoff
| Year of publication: |
2005
|
|---|---|
| Authors: | Einwiller, Sabine ; Herrmann, Andreas ; Ingenhoff, Diana |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 27.2005, 1, p. 24-40
|
| Subject: | Electronic Commerce | E-commerce | Vertrauen | Confidence | Reputation | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kommunikation | Communication |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002571178