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person:"Herrmann, Andreas"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Hruschka, Harald"
~person:"Peter, Jerome Paul"
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Herrmann, Andreas
Hartley, Steven W.
Hinson, Robert
Hruschka, Harald
Peter, Jerome Paul
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Marketing : ZFP ; journal of research and management
Journal of business economics : JBE
7
McGraw-Hill/Irwin series in marketing
6
Palgrave Studies of Marketing in Emerging Economies
5
Springer eBook Collection
5
Palgrave studies of marketing in emerging economies
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Lehrbuch
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Advances in business marketing : a research annual
1
Digital transformation in business and society : theory and cases
1
Econometrics of short and unreliable time series
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Harvard business review : HBR
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International journal of business and emerging markets : IJBEM
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International journal of contemporary hospitality management
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International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
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International journal of financial services management : IJFSM
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International journal of public sector management : IJPSM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of African business
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
McGraw-Hill Irwin series in marketing
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McGraw-Hill higher education
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Neue betriebswirtschaftliche Forschung : Nbf
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Reihe Wirtschaftswissenschaften
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The Irwin series in marketing
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The Irwin/McGraw-Hill series in marketing
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Zeitschrift für Planung : ZP
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ECONIS (ZBW)
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Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
Einwiller, Sabine
;
Herrmann, Andreas
;
Ingenhoff, Diana
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10002571178
Saved in:
2
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
Saved in:
3
Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke
Hruschka, Harald
;
Natter, Martin
- In:
Marketing : ZFP ; journal of research and management
17
(
1995
)
4
,
pp. 249-254
Persistent link: https://www.econbiz.de/10001192583
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