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person:"Herrmann, Andreas"
~isPartOf:"McGraw-Hill/Irwin series in marketing"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Ford, John B."
~person:"Hollensen, Svend"
~person:"Kirchgeorg, Manfred"
~person:"McDonald, Malcolm"
~person:"Quelch, John A."
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Sammelwerk"
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Herrmann, Andreas
Belz, Christian
Diller, Hermann
Ford, John B.
Hollensen, Svend
Kirchgeorg, Manfred
McDonald, Malcolm
Quelch, John A.
Lal, Rajiv
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Rangan, V. Kasturi
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McGraw-Hill/Irwin series in marketing
Marketingforschung aktuell
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Always learning
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International marketing review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Münsteraner Marketing Symposium
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Marketing management : text and cases
Lal, Rajiv
;
Quelch, John A.
;
Rangan, V. Kasturi
-
2005
Persistent link: https://www.econbiz.de/10001880264
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