Marketing management : text and cases
Rajiv Lal; John A. Quelch; V. Kasturi Rangan
| Year of publication: |
2005
|
|---|---|
| Authors: | Lal, Rajiv ; Quelch, John A. ; Rangan, V. Kasturi |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XIII, 812 S Ill., graph. Darst 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-296762-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001880264