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person:"Herrmann, Andreas"
~person:"Ahlert, Dieter"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Opresnik, Marc Oliver"
~person:"Perreault, William D."
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Internationales Marketing"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~type_genre:"Bibliografie"
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Herrmann, Andreas
Ahlert, Dieter
Belz, Christian
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Meffert, Heribert
Opresnik, Marc Oliver
Perreault, William D.
Sander, Matthias
Diamantopoulos, Adamantios
2
Fritz, Wolfgang
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Hackley, Christopher E.
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Market segmentation : how to do it, how to profit from it
McDonald, Malcolm
;
Dunbar, Ian
-
2004
-
1. publ.
Persistent link: https://www.econbiz.de/10001783714
Saved in:
2
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
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