Market segmentation : how to do it, how to profit from it
Malcolm McDonald and Ian Dunbar
| Year of publication: |
2004 ; 1. publ.
|
|---|---|
| Authors: | McDonald, Malcolm ; Dunbar, Ian |
| Publisher: |
Amsterdam : Elsevier Butterworth-Heinemann |
| Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Theorie | Theory | Rentabilität | Profitability |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 465 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Previous ed.: Basingstoke: Macmillan Business, 1995 pbk. - : £19.99 : CIP entry (Oct.) |
| ISBN: | 0-7506-5981-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783714