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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gardini, Marco A."
~person:"Gilmore, Audrey"
~person:"Hattula, Johannes D."
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Reinecke, Sven"
~person:"Simon, Hermann"
~subject:"Decision"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Marketing management"
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Decision
Marketing management
81
Marketingmanagement
81
Theorie
25
Theory
25
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17
Germany
17
Beziehungsmarketing
12
Marketing
12
Relationship marketing
12
Consumer behaviour
9
KMU
9
Konsumentenverhalten
9
SME
9
Market research
8
Marktforschung
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Pricing strategy
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Innovation management
5
Innovationsmanagement
5
Innovation
4
Market segmentation
4
Marketing theory
4
Marketingtheorie
4
Marktsegmentierung
4
Entscheidung
3
Hotel industry
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Hotellerie
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Lieferantenmanagement
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Strategisches Management
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USA
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Aufsatz in Zeitschrift
Bibliography included
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2
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Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gardini, Marco A.
Gilmore, Audrey
Hattula, Johannes D.
McDonald, Malcolm
Opresnik, Marc Oliver
Reinecke, Sven
Simon, Hermann
Braitmayer, Oliver
2
Fraser, Cynthia
2
Towers, Neil
2
Yang, Man
2
Ahmady, Abdollah
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bourgoin, Alaric
1
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1
Brem, Alexander
1
Brombacher, Reinhard
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
3
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1
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
2
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
3
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
Saved in:
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