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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Geersbro, Jens"
~person:"Gilmore, Audrey"
~person:"Hattula, Johannes D."
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~subject:"Market research"
~subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Marketing management"
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Market research
Pricing strategy
Marketing management
71
Marketingmanagement
71
Theorie
21
Theory
21
Marketing
13
Deutschland
11
Germany
11
Beziehungsmarketing
9
Consumer behaviour
9
KMU
9
Konsumentenverhalten
9
Relationship marketing
9
SME
9
Marktforschung
7
Lieferantenmanagement
5
Marketing theory
5
Marketingtheorie
5
Preismanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Market segmentation
4
Marktsegmentierung
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6
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Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Geersbro, Jens
Gilmore, Audrey
Hattula, Johannes D.
McDonald, Malcolm
Opresnik, Marc Oliver
Bieger, Thomas
5
Bauer, Hans H.
4
Di Benedetto, C. Anthony
4
Gierl, Heribert
4
Scharf, Andreas
4
Schubert, Bernd
4
Simon, Hermann
4
Chen, Jing
3
Choi, Seung-chan
3
Homburg, Christian
3
Ingenbleek, Paul T. M.
3
Kumar, Prashant
3
Kumar, V.
3
Lindgreen, Adam
3
Sheth, Jagdish N.
3
Simkin, Lyndon
3
Spann, Martin
3
Wagner, Udo
3
Yan, Ruiliang
3
Anderson, Simon P.
2
Brettel, Malte
2
Chen, Ying-Ju
2
Conrad, Olaf
2
DeSarbo, Wayne
2
Eisend, Martin
2
Engelen, Andreas
2
Feng, Juan
2
Fischer, Marc
2
Gruber, Gottfried
2
Grötschel, Ann-Kathrin
2
Harker, Patrick T.
2
Hehn, Patrick
2
Helm, Roland
2
Herterich, Roland
2
Huber, Bernd
2
Jaworski, Bernard J.
2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Digitale Fachbibliothek
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
12
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
3
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
4
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
5
Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan
;
Gilmore, Audrey
;
Gallagher, Damian
; …
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
Saved in:
6
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
7
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
Saved in:
8
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
Saved in:
9
Ein Ansatz zur Preisbündelung auf der Basis der "prospect"-Theorie
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
48
(
1996
)
7
,
pp. 675-694
Persistent link: https://www.econbiz.de/10001205158
Saved in:
10
Wettbewerbsvorteile durch Preisbündelung
Bauer, Hans H.
- In:
Marktforschung & Management : M & M ; Zeitschrift für …
40
(
1996
)
3
,
pp. 85-88
Persistent link: https://www.econbiz.de/10001206409
Saved in:
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