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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gilmore, Audrey"
~person:"Hattula, Johannes D."
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Opresnik, Marc Oliver"
~person:"Reinecke, Sven"
~person:"Simon, Hermann"
~subject:"Germany"
~subject:"Market research"
~subject:"Product design"
~subject:"Strategic management"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
~type_genre:"Thesis"
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Search: subject_exact:"Marketing management"
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Germany
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Marketing management
67
Marketingmanagement
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15
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10
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8
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Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gilmore, Audrey
Hattula, Johannes D.
McDonald, Malcolm
Meffert, Heribert
Opresnik, Marc Oliver
Reinecke, Sven
Simon, Hermann
Brettel, Malte
7
Engelen, Andreas
5
Morgan, Neil A.
5
Di Benedetto, C. Anthony
4
Didonet, Simone Regina
4
Hsu, Yen
4
Hunt, Shelby D.
4
Jenner, Thomas
4
Lindgreen, Adam
4
Simkin, Lyndon
4
Aulōnitēs, Geōrgios I.
3
Baumgarth, Carsten
3
Chari, Simos
3
DeSarbo, Wayne
3
Dibb, Sally
3
Eisend, Martin
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Heinemann, Florian
3
Helm, Roland
3
Ingenbleek, Paul T. M.
3
Johnson, Jean L.
3
Katsonis, Nikolaos
3
Kumar, Prashant
3
Lane, Nikala
3
Mohammad Falahat
3
Parnell, John A.
3
Parvinen, Petri
3
Sfakianakis, Michael
3
Vrontis, Demetris
3
Agnihotri, Raj
2
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2
Akter, Shahriar
2
Balachander, Subramanian
2
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of business economics : JBE
2
Die Betriebswirtschaft : DBW
1
Handelsforschung
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
International entrepreneurship and management journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Verkehrsdienstleistungsmarketing : marktorientierte Unternehmensführung bei der Deutschen Bahn AG
1
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ECONIS (ZBW)
19
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1
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
2
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
3
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
4
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
5
MIR talks to Hubertine Underberg-Ruder, President of the Board of Directors, Underberg AG
Underberg-Ruder, Hubertine
;
Diller, Hermann
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009419837
Saved in:
6
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
7
Swiss made vs. Made in Germany : Kaufentscheidung nach Herkunftsland
Reinecke, Sven
;
Feige, Stephan
;
Fischer, Peter Mathias
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003803936
Saved in:
8
Stellenwert und Perspektiven des Marketing : empirische Befunde aus Sicht von Wissenschaft und Praxis
Meffert, Heribert
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
1
,
pp. 2-7
Persistent link: https://www.econbiz.de/10003410436
Saved in:
9
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
10
Marketing im Turn-around-Management: Fallstudie DB AutoZug GmbH
Meffert, Heribert
;
Schleuser, Michael
;
Schneider, Helmut
- In:
Verkehrsdienstleistungsmarketing : marktorientierte …
,
(pp. 227-253)
.
2000
Persistent link: https://www.econbiz.de/10001462995
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