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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gilmore, Audrey"
~person:"Hattula, Johannes D."
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Opresnik, Marc Oliver"
~person:"Reinecke, Sven"
~person:"Simon, Hermann"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
~type_genre:"Thesis"
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Search: subject_exact:"Marketing management"
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Marketing management
67
Marketingmanagement
67
Theorie
15
Theory
15
Deutschland
10
Germany
10
KMU
8
SME
8
Beziehungsmarketing
7
Marketing
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Market research
6
Marktforschung
6
Innovation
5
Preismanagement
5
Pricing strategy
5
Decision
3
Entscheidung
3
Innovation management
3
Innovationsmanagement
3
Market segmentation
3
Marktsegmentierung
3
Advertising
2
Automotive industry
2
B-to-B-Marketing
2
Betriebliche Budgetierung
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Brand management
2
Business start-up
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Business-to-business marketing
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Competitive advantage
2
Competitive strategy
2
Consumer goods marketing
2
Corporate budgeting
2
E-commerce
2
Einzelhandel
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2
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2
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German
39
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29
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Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gilmore, Audrey
Hattula, Johannes D.
McDonald, Malcolm
Meffert, Heribert
Opresnik, Marc Oliver
Reinecke, Sven
Simon, Hermann
Kumar, V.
26
Vrontis, Demetris
25
O'Cass, Aron
23
Melewar, T. C.
19
Morgan, Neil A.
18
Balmer, John M. T.
16
Calantone, Roger J.
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Foroudi, Pantea
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Gierl, Heribert
13
Palmatier, Robert W.
13
Varadarajan, Rajan
13
Morgan, Robert
12
Ngo, Liem Viet
12
Sheth, Jagdish N.
12
Blankson, Charles
11
Hult, G. Tomas M.
11
Ko, Eunju
11
Laukkanen, Tommi
11
Schultz, Don E.
11
Terho, Harri
11
Bauer, Hans H.
10
Dekimpe, Marnik G.
10
Dibb, Sally
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Didonet, Simone Regina
9
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Journal of business economics : JBE
7
Journal of strategic marketing
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Marketing : ZFP ; journal of research and management
6
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Die Betriebswirtschaft : DBW
3
European journal of marketing : EJM
3
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Marketing intelligence & planning
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Handelsforschung
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International entrepreneurship and management journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International management and strategy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Schmalenbach business review : sbr
1
Strategic change : SC ; briefings in entrepreneurial finance
1
Swiss journal of economics and statistics
1
The marketing review
1
Verkehrsdienstleistungsmarketing : marktorientierte Unternehmensführung bei der Deutschen Bahn AG
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Planung : ZP
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ECONIS (ZBW)
68
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1
Exclusivity strategies for digital products across digital and physical markets
Otten, Cord
;
Clement, Michel
;
Albers, Sönke
;
Kleinen, Ole
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
Viewpoint: a big opportunity for interactive marketing post-COVID-19
McDonald, Malcolm
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10012880157
Saved in:
3
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
4
Artificial intelligence and machine learning : exploring drivers, barriers, and future developments in marketing management
Volkmar, Gioia
;
Fischer, Peter Mathias
;
Reinecke, Sven
- In:
Journal of business research : JBR
149
(
2022
),
pp. 599-614
Persistent link: https://www.econbiz.de/10013325658
Saved in:
5
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
6
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
7
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
8
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
9
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
10
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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