Viewpoint: a big opportunity for interactive marketing post-COVID-19
Alternative title: | A big opportunity for interactive marketing post-COVID-19 |
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Year of publication: |
2022
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Authors: | McDonald, Malcolm |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 1, p. 15-21
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Subject: | Covid-19 | Interactive marketing | Market segmentation | Multichannel marketing | Pandemic | Coronavirus | Epidemie | Epidemic | Marktsegmentierung | Marketingmanagement | Marketing management |
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