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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gilmore, Audrey"
~person:"Hattula, Johannes D."
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Reinecke, Sven"
~person:"Simon, Hermann"
~subject:"Germany"
~subject:"Market research"
~subject:"Product design"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Marketing management
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60
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8
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8
Deutschland
7
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6
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Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gilmore, Audrey
Hattula, Johannes D.
McDonald, Malcolm
Opresnik, Marc Oliver
Reinecke, Sven
Simon, Hermann
Brettel, Malte
5
Engelen, Andreas
5
Hsu, Yen
4
DeSarbo, Wayne
3
Di Benedetto, C. Anthony
3
Eisend, Martin
3
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3
Helm, Roland
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Kumar, Prashant
3
Lindgreen, Adam
3
Meffert, Heribert
3
Simkin, Lyndon
3
Aulōnitēs, Geōrgios I.
2
Balachander, Subramanian
2
Baumgarth, Carsten
2
Choi, Seung-chan
2
Clement, Michel
2
Dichtl, Erwin
2
Dietrich, Martin
2
Dowling, Michael
2
Dressler, Marc
2
Feige, Stephan
2
Fischer, Marc
2
Gatermann, Michael
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2
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Ingenbleek, Paul T. M.
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Jaworski, Bernard J.
2
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of business economics : JBE
2
Die Betriebswirtschaft : DBW
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
14
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1
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
2
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
3
MIR talks to Hubertine Underberg-Ruder, President of the Board of Directors, Underberg AG
Underberg-Ruder, Hubertine
;
Diller, Hermann
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009419837
Saved in:
4
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
5
Swiss made vs. Made in Germany : Kaufentscheidung nach Herkunftsland
Reinecke, Sven
;
Feige, Stephan
;
Fischer, Peter Mathias
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003803936
Saved in:
6
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
7
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
8
Marketing-Controlling : Erläuterungen der konzeptionellen Grundlagen zur Planung, Steuerung und Kontrolle der marketingpolitischen Aktivitäten am Beispiel von Unternehmen der Autom...
Herrmann, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
39
(
1993
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10001139653
Saved in:
9
Eine Methode zur Abgrenzung von Märkten
Bauer, Hans H.
- In:
Journal of business economics : JBE
62
(
1992
)
12
,
pp. 1341-1360
Persistent link: https://www.econbiz.de/10001135310
Saved in:
10
Warum Bildschirmtext in der Bundesrepublik Deutschland scheiterte : eine diffusionstheoretische Analyse einer verfehlten Marketing-Politik
Berndt, Ralph
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
11
,
pp. 955-970
Persistent link: https://www.econbiz.de/10001112158
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