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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Sheth, Jagdish N."
~type_genre:"Abstract"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingstrategie"
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Marketing management
40
Marketingmanagement
40
Theorie
17
Theory
17
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7
Konsumentenverhalten
7
Market research
6
Marktforschung
6
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4
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German
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Herrmann, Andreas
Albers, Sönke
Sheth, Jagdish N.
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Kitchen, Philip J.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Homburg, Christian
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Bauer, Hans H.
15
Di Benedetto, C. Anthony
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Singh, Ramendra
14
Thrassou, Alkis
14
Fritz, Wolfgang
13
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Varadarajan, Rajan
13
Dekimpe, Marnik G.
12
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Pauwels, Koen
12
Schultz, Don E.
12
Blankson, Charles
11
Laukkanen, Tommi
11
Terho, Harri
11
Verhoef, Peter C.
11
Wiedmann, Klaus-Peter
11
Dibb, Sally
10
Pei, Zhi
10
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1
International Conference on Relationship Marketing <1996, Berlin>
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing theory and practice
2
AMS review : official publication of the Academy of Marketing Science
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Harvard business review : HBR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
MSI reports : working paper series
1
Marketing theory
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Schmalenbach business review : sbr
1
Zeitschrift für Planung : ZP
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ECONIS (ZBW)
40
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1
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40
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1
Exclusivity strategies for digital products across digital and physical markets
Otten, Cord
;
Clement, Michel
;
Albers, Sönke
;
Kleinen, Ole
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
3
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
4
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
5
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
6
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
7
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
8
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
9
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
10
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
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