Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Year of publication: |
May 2018
|
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Authors: | Sinha, Mona ; Sheth, Jagdish N. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 217-224
|
Subject: | Emerging markets | Market expansion | Affordability | Acceptability | Awareness | Accessibility | Markt | Market | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management |
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