//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Backhaus, Klaus"
~person:"Belz, Christian"
~person:"Benkenstein, Martin"
~person:"Burmann, Christoph"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Sander, Matthias"
~subject:"Aufsatzsammlung"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Bibliografie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Aufsatzsammlung
Beziehungsmarketing
Consumers
Kundenbindung
Markenführung
Marktsegmentierung
Pricing strategy
Theory
Marketingmanagement
2
Theorie
2
Deutschland
1
Festschrift
1
Germany
1
Management
1
Market segmentation
1
Marketing
1
Marketing management
1
Profitability
1
Rentabilität
1
Werner Hans Engelhardt
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Bibliografie
Lehrbuch
34
Textbook
31
Bibliografie enthalten
17
Bibliography included
17
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
13
Book section
13
Case study
8
Fallstudie
8
Hochschulschrift
8
Glossar enthalten
7
Glossary included
7
Collection of articles of several authors
6
Graue Literatur
6
Non-commercial literature
6
Sammelwerk
6
Thesis
6
Arbeitspapier
3
Aufsatzsammlung
3
Festschrift
3
Working Paper
3
Einführung
2
Handbook
2
Handbuch
2
Collection of articles written by one author
1
Conference proceedings
1
Interview
1
Konferenzschrift
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Herrmann, Andreas
Armstrong, Gary
Backhaus, Klaus
Belz, Christian
Benkenstein, Martin
Burmann, Christoph
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Sander, Matthias
Bruhn, Manfred
2
Hackley, Christopher E.
2
Meffert, Heribert
2
Ahlert, Dieter
1
Ahsen, Anette von
1
Aiyeku, Joseph F.
1
Bacon, Terry R.
1
Chunawalla, S. A.
1
Dunbar, Ian
1
Dyckhoff, Harald
1
Engelhardt, Werner Hans
1
Finke, Ute
1
Gardner, David
1
Günter, Bernd
1
Hüttner, Manfred
1
Kleinaltenkamp, Michael
1
Nwankwo, Sonny
1
Pugh, David G.
1
Schildhauer, Thomas
1
Steffenhagen, Hartwig
1
Thomas, Howard
1
Wehrle, Friedrich
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market segmentation : how to do it, how to profit from it
McDonald, Malcolm
;
Dunbar, Ian
-
2004
-
1. publ.
Persistent link: https://www.econbiz.de/10001783714
Saved in:
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
Günter, Bernd
;
Kleinaltenkamp, Michael
-
1997
Persistent link: https://www.econbiz.de/10014273468
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->