//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Benkenstein, Martin"
~person:"Bruhn, Manfred"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Sander, Matthias"
~person:"Wilson, Jonathan A. J."
~subject:"Aufsatzsammlung"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Aufsatzsammlung
Beziehungsmarketing
Consumers
Kundenbindung
Markenführung
Marktsegmentierung
Pricing strategy
Theory
Marketing management
6
Marketingmanagement
6
Unternehmen
4
Communication
3
Erfolgsfaktor
3
Internal communication
3
Interne Kommunikation
3
Kommunikation
3
Public relations
3
Success factor
3
Theorie
3
Öffentlichkeitsarbeit
3
Beziehungsmanagement
1
Brand management
1
Deutschland
1
Ethics
1
Ethik
1
Germany
1
Handbuch
1
Innovation
1
Islam
1
Kundenmanagement
1
Lieferantenmanagement
1
Marketing
1
Product design
1
Product labelling
1
Produktgestaltung
1
Relationship marketing
1
Strategisches Management
1
Supplier relationship management
1
Warenkennzeichnung
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Systematic review
Lehrbuch
32
Textbook
30
Bibliografie enthalten
20
Bibliography included
20
Article in journal
18
Aufsatz in Zeitschrift
18
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
14
Aufsatz im Buch
13
Book section
13
Handbook
12
Handbuch
12
Case study
11
Fallstudie
11
Glossar enthalten
8
Glossary included
8
Hochschulschrift
7
Festschrift
6
Thesis
5
Bibliografie
3
Graue Literatur
3
Non-commercial literature
3
Übersichtsarbeit
3
Einführung
2
Arbeitspapier
1
Collection of articles written by one author
1
Interview
1
Nachschlagewerk
1
Reference book
1
Sammlung
1
Working Paper
1
Wörterbuch
1
more ...
less ...
Language
All
German
2
English
1
Author
All
Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Benkenstein, Martin
Bruhn, Manfred
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Sander, Matthias
Wilson, Jonathan A. J.
Gijsbrechts, Els
2
Meffert, Heribert
2
Adler, Jost
1
Bürkner, Sven
1
Goldberg, Pinelopi K.
1
Green, Paul E.
1
Hübner, Wolfgang
1
Knetter, Michael Mark
1
Krieger, Abba M.
1
Liu, Jonathan
1
Murray, Chris
1
Naert, Philippe Antoine
1
Schwarz-Musch, Alexander
1
Schürmann, Uwe
1
Weiber, Rolf
1
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
1
Journal of Islamic marketing : JIMA
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
Saved in:
2
Relationship Marketing : das Management von Kundenbeziehungen
Bruhn, Manfred
-
2001
Persistent link: https://www.econbiz.de/10001568874
Saved in:
3
Produktpolitik
Benkenstein, Martin
- In:
Die Betriebswirtschaft : DBW
55
(
1995
)
3
,
pp. 381-394
Persistent link: https://www.econbiz.de/10001183261
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->