Relationship Marketing : das Management von Kundenbeziehungen
von Manfred Bruhn
| Year of publication: |
2001
|
|---|---|
| Authors: | Bruhn, Manfred |
| Publisher: |
München : Vahlen |
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Unternehmen | Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 311 S. graph. Darst. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Übersichtsarbeit ; Systematic review ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. [287] - 305 |
| ISBN: | 3-8006-2711-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001568874