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person:"Herrmann, Andreas"
~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Benkenstein, Martin"
~person:"Burmann, Christoph"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Bibliografie"
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Beziehungsmarketing
Consumers
Kundenbindung
Markenführung
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Marketingmanagement
3
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2
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Heribert Meffert
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Herrmann, Andreas
Armstrong, Gary
Belz, Christian
Benkenstein, Martin
Burmann, Christoph
Diller, Hermann
Frömbling, Simone
McDonald, Malcolm
Meffert, Heribert
Sander, Matthias
Bruhn, Manfred
2
Hackley, Christopher E.
2
Ahlert, Dieter
1
Ahsen, Anette von
1
Backhaus, Klaus
1
Bacon, Terry R.
1
Chunawalla, S. A.
1
Dunbar, Ian
1
Dyckhoff, Harald
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Engelhardt, Werner Hans
1
Finke, Ute
1
Gardner, David
1
Günter, Bernd
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Hüttner, Manfred
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Kleinaltenkamp, Michael
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Pugh, David G.
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Schildhauer, Thomas
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ECONIS (ZBW)
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Market segmentation : how to do it, how to profit from it
McDonald, Malcolm
;
Dunbar, Ian
-
2004
-
1. publ.
Persistent link: https://www.econbiz.de/10001783714
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2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Bruhn, Manfred
(
contributor
);
Meffert, Heribert
(
honouree
); …
-
1998
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10000653007
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3
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
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